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Marketing doesn't work in gaming yet
21:36
In the latest study, Havas Media Group's team of experts looked at the gaming and esports market as part of the research project IS GAMING MARKETING WORKING? Marketers and players with advertising potential in the industry.
The aim of the study was, on the one hand, to understand the opinions and attitudes of marketers towards the usefulness of gaming as a tool, and on the other, to check at the source, i.e.
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