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Markets optimistic about today's start of Arena.pl IPO

Subscription to the initial public offering of the Arena.pl portal begins today, with the share price bracket set at zl.4.2 to zl.5. This values the company significantly higher than the two portals already listed on the Warsaw Stock Exchange, Interia and Hoga. However, analysts are optimistic about Arena's chances. They predict that its revenue flow will be larger and more stable than that of the other portals. Arena's main advantage is judged to be that, more than being just a portal, it is also the joint owner, with the Tel-Energo telecom company, of an Internet service provider, E-Connections. "Other media portals do not have that possibility, so comparing Arena to Interia or Hoga, which depend on advertising and e-commerce, is not justified," said Arena president Rafal Plutecki. Arena plans to show a net profit by the year 2005. (Puls Biznesu, p. 10) T.J.

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