McCann-Erickson World Group expands PR and marketing activities in Poland

As of the beginning of July global advertising company McCann-Erickson World Group has more branches in Poland. The agency developed its structure in Poland by creating a public relations agency, an experimental marketing agency and a direct marketing agency. McCann-Erickson has already opened an advertising agency, media house and on-line communication agency in Poland. The three new companies have been created outside of McCann Communications, which now ceases to exist. The company decided to create a holding, which would provide a range of services adjusted to the market needs. "We have observed the communications market in the world and we decided that there is a huge potential for the development of the other non-advertising services of marketing communication," said McCann-Erickson Polska CEO Marek Janicki. (Gazeta Wyborcza, page 26) M.M.