Moet Hennesy to offer Belvedere and Chopin vodkas as luxury brands
French company Moet Hennesy, one of the world's largest distributors of
luxury goods, will begin offering two top-shelf Polish vodka brands,
Belvedere and Chopin, as part of a cooperative agreement with the American
firm Millenium Import Co. Philipe Pascal, president of the French company,
said "Moet Hennesy will work on building up the position of Belvedere and
Chopin as some of the most luxurious alcohol brands in the world."
Executives at the vodka producers are very excited about the news. Jerzy
Wodz, the administrator of Polmos Zyrardow which makes Belvedere, said
that this the first time in the history of the spirit industry that Polish
products stand a real chance of becoming not only prestigious, but also
global brands. Moet Hennesy is a part of Paris-based Moet Hennesy Louis
Vuitton (LVMH), which specializes in luxury spirits, cosmetics, clothing
and leather products. (Rzeczpospolita, p.B4) J.K.