More shopping via smartphone - PwC

Although traditional shops remain the most popular means of selling in Poland, there is a continuous increase in the number of people doing shopping with a smartphone, consulting firm PwC reported on Wednesday. 17 percent of Poles shop via smartphone at least once a week, and 7 percent - every day. PwC says online sales market in Poland is developing dynamically. In 2018, according to forecasts, it will reach about PLN 45 billion, and in 2020 it may exceed PLN 60 billion. Clothes and shoes (79 percent), cosmetics (75 percent), books, music, films and video games (73 percent) are the things which Poles most often buy online. Groceries - with 47 percent - are the least popular product to buy over the internet. The presented data also shows that the popularity of mobile payments is growing rapidly. Currently, 39 percent of consumers from Poland is willing to pay for everyday shopping using mobile payments, Krzysztof Badowski from PwC pointed out.