Most Poles replace their smartphones every two years but would like to more often
18:21
60 percent of Poles have a smartphone that is no more than one and a half years old, according to Smart Barometer 2022 conducted by Digital Care and Kantar. The vast majority replace mobile devices every two years or less often, although many respondents emphasize that they would prefer it more often. This is why smartphone leasing, which allows people to replace their equipment with a newer model without waiting for their contract with the operator to expire, is gaining popularity. Still, the mobile operators' showrooms are the most popular places to buy mobile devices.
Almost three-quarters of smartphone users use one device on a daily basis, but 28 percent use two or more. The most popular are smartphones with the Android operating system (86 percent), and 12 percent of Poles, mainly young people, use smartphones with iOS.
"These are mainly devices up to PLN 1,000. As many as 60 percent of Poles have devices up to this amount, while more than 30 percent of Poles use smartphones worth more than PLN 1,000. This is 10 percentage points more than in the previous edition of our study. The most expensive devices (over PLN 2,000) are most popular among 18-29-year-olds. Importantly, Poles are not only buying more expensive smartphones but are also increasingly willing to buy additional accessories," Anna Kozlowska, communications director at Digital Care, said.
(Newseria)