Much of the direct sales has moved to the internet

In direct sales, the customer's personal contact with the consultant is the basis, but COVID-19 and subsequent lockdowns caused the percentage of purchases during such meetings to drop from 96 percent to 41 percent. However, this did not affect the results of the industry, which last year recorded sales of PLN 3.47 billion, which is an increase of 2.1 percent y/y. Most of the transactions moved to e-commerce, and customers appreciated this new shopping channel.