Multidimensional
By : Celia Barnes
We're watching you: 3dart.com is developing the ultimate in interactive ads.
Imagine this: You are walking past your local McDonald's restaurant when you receive a text message on your WAP mobile phone. It's an advertising blurb telling you that if you walk into McDonald's right now, you can buy a Big Mac for the special price of one zloty.
It might sound like a scene out of "Blade Runner," but according to Piotr Gracz, this type of specialized advertising is only a microchip away.
Gracz is the marketing director of Poland's award-winning interactive agency, 3dart.com (http://http://www.3dart.com/index.xml). From their office in a suburban house on the edge of Mokotow, they create cutting-edge work for clients including Era GSM, Knorr (Bestfoods) and Hewlett Packard.
If you look at Internet advertising today, people tend to think of Web sites," Gracz said. "But there are huge opportunities as the area of activity, of Internet activity, becomes wider and wider.
"With the right technology, advertising on the Internet means you can advertise with every different form of media: You can present at once on the Internet, on WAP mobiles, on WAP TV and new forms of telecommunications like 3G (third-generation) systems. This area of using telecommunications on mobiles is very interesting."
And while Gracz like most of his industry peers said that the market has slowed, he also believes that great opportunities lie ahead for Poland to become a source of Internet activity for international companies.
"And that's because Poland, and Eastern Europe in general, is cheaper," he said. "People are cheaper and our prices are very competitive here. But most importantly, we have international standards and the technology that we use is of an international standard."
