Multiplex movie theaters a chance to entice more viewers to the box office

In just over two years the movie theater landscape has dramatically been transformed with the emergence of multiplexes in most large cities. Warsaw has a few and similar ones are located in Lodz, Poznan and Wroclaw with many more scheduled for completion in other towns. It is estimated that within a couple of years the number of theaters will increase from the current 600 to about 1,400. Additionally, almost all the theaters being created offer the latest in cinema technology, a reason that makes film distributors optimistic that Polish movie viewing could increase. Analysts are however, unable to say whether the introduction of clean, air-conditioned and comfortable theaters has already began to have impact on box-office sales. (Rzeczpospolita, page A1, A10)