National Pension Fund companies launch information advertising campaign

Experts forecast that each fund will spend $10 million on their campaign. The government should also spend as much for promotion of the pension insurance reform but, due to lack of funds, will conduct a smaller educational-informational campaign, starting Jan.1, 1999. Public relations company "Profile" and ad agency "Corporate Profiles DDB" will organize the campaign and will be supervised by consulting company PriceWaterhouse Coopers. The aim is to spread awareness of the reform. A Social Opinion Research Center (CBOS) poll revealed that 54% of Poles had heard of the reform but don't know how it will function. (Prawo i Gospodarka, pages 1,8)