National Stadium sells naming rights

State-owned power utility PGE has signed a sponsorship deal that would rename the National Stadium in Warsaw to PGE Narodowy. "Within three years, the National Stadium has become one of the five best managed stadiums in Europe. Together with PGE we will use all the advantages of our brands to create PGE Narodowy. There is no other facility that would be able to generate so much positive energy. This makes it a winning partnership for both parties," said Tomasz Półgrabski from PL.2012+, a company managing the stadium. "The agreement with PL.2012 + is the next step to achieve this level of our brand awareness and recognition so that every Pole would not only knew it, but above all, wanted to be its client," said Marek Woszczyk, CEO of PGE Polish Energy Group. PGE will pay a record high sum of PLN 40 million in the next five years. Its logo will be placed on the facade of the stadium. The stadium's net loss stood at PLN 700,000 last year. Thanks to the sponsorship deal the stadium will become profitable.