Nationwide free weekly-newspaper has failed to attract advertising revenue

Zielona Gazeta (Green Paper), the first free weekly-newspaper to be distributed nationwide in Poland is to cease publishing after only 6 months because of low income from sales of advertising in the paper. The initial cost of launching the paper was zl. 60 million, and several tens of millions was spent over the six months it was active. A network of 4,000 distributors delivered the paper to houses in the five largest cities, Warsaw, Katowice, Krakow, Lodz and Poznan. The owner of the paper is the Denmark-based company Green Group International and is managed by Jens Brocher-Nielsen. (Puls Biznesu, page 11) A.Z.