Nearly 40% of consumers know the Nutri-Score product labeling system - Nestle, Biedronka
21:09
Nearly 40% of consumers know the new nutritional labeling system for Nutri-Score products, according to a study conducted by Nestlé and Biedronka in cooperation with Ipsos.
The Nutri-Score classifies food and drinks according to their nutritional profile. The Nutri-Score relies on simple, colorful markings: from the letter A on a green background for food of high nutritional quality to E on red background for products containing ingredients that should be limited, such as salt or sugar.
"Although the Nutri-Score designation began to be used in Poland only in 2020, nearly 40% of consumers declared that they had encountered it. Consumers can find it, for example, on Nestlé products such as Nesquik, as well as Biedronka's own brands such as Vitanella or Vital Fresh," the companies said. The Nutri-Score system is useful in selecting products for 66% of consumers, according to a survey.
