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Nearly 42% of Poles plan to take advantage of Black Friday sale

21:46

Nearly 42% of Poles plan to take advantage of Black Friday sale
Source: Pixabay

As many as 41.7 percent of respondents who took part in the survey conducted at the end of October by EY Polska will be tempted by sales on the so-called Black Friday. While waiting for promotions and attractive prices, slightly over 60 percent of respondents refrain from shopping until then.
"This year, sellers whose trade in brick-and-mortar stores was completely suspended or slowed down due to the closure of shopping centers, tried to persuade customers to buy much earlier, for example by offering to extend the promotion period for a weekend, a week or even a few weeks. end-of-November sales are an opportunity that customers use every year in preparation for Christmas, but some consumers divide their shopping list into those that they do at attractive prices before Christmas and those that will be done afterwards – using the New Year's and post-Christmas sales," Łukasz Wojciechowski, EY Partner, Leader of the Trade and Consumer Products Sector, said.
Spending on Christmas shopping and New Year's sales in the largest number of households – 42 percent of responses – this year will remain unchanged compared to last year. However, slightly less respondents, because nearly 41 percent plan to spend less this year on Christmas. Only 15 percent of the respondents will decide on higher Christmas and New Year's expenses.
(WBJ)

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