Business Paid
NENT Group and Formula 1 enter exclusive rights partnership in Poland
23:09
Nordic region’s leading streaming company, Nordic Entertainment Group (NENT Group), and Formula 1 have agreed to Poland’s first media rights partnership. Starting in 2023, NENT Group’s Viaplay streaming service will become the exclusive Polish home of Formula 1, with extensive and innovative local-language coverage of the world’s most popular motorsport competition. The deal extends NENT Group’s long-term partnership with Formula 1 to nine European markets.
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