Neuromarketing increasingly impacts our purchasing decisions

The neurobiological research conducted by Spotler shows that the most effective way of establishing contact with the recipient online through mailing is the use of a layout characteristic of MS Outlook. The authors of the study used the EEG recording to assess the activity of specific areas of the brain after viewing various advertising message formats. It is also worth mentioning that after changing the color shade used in advertising links, Google noted an increase in revenues by $200 million.