New technologies changing marketing in pandemic times

The Polish e-commerce market in 2020 was worth PLN 70 billion. After many years of growth at a rate of several percent annually, the period of the Covid-19 pandemic brought about a three-fold acceleration, to 43 percent y/y. For businesses, the pandemic meant rapid digital growth, which, however, did not always translate into sales. It is necessary to react quickly to events, i.e. real-time marketing.