Newspapers look for ways to combat falling sales

The poor condition of the economy coupled with tighter household budgets have contributed to the decrease in the sales of daily newspapers. However, publishers are not giving up and despite the fact that they are looking for various ways to cut costs they are also raising funds for marketing and promotion. "Many people have lost their jobs. It's no wonder that newspapers sales are falling. I would avoid using an alarming tone as even if we are in a temporary crisis, so-called "hot news" and important issues help increase sales," said the director of Gazeta Wyborcza's promotion department Jaroslaw Matuszewski. (Rzeczpospolita, p. B1) A.Z.