Nuscat urgently needs zl.7 million and marketing to maintain production
Chocolate waffle bar producer SJG Nusscat is looking for a partner willing
to invest about zl.7 million, since sector competitors predict that
otherwise the company will be unable to continue production in the near
future. Nusscat CEO and owner Jerzy Glowacki explained that demand for his
company's products exceeds production capacity of Nusscat and added, "We
have no means for raising money for investments on our own and would have
to increase production by one third." The company was conducting advanced
talks with Danone two years ago, but the French firm meanwhile bought the
Wedel biscuit factory in Plonsk from PepsiCo. and did not need additional
plants. Nusscat has also placed offers with its largest competitors,
Nestle, Kraft Jacobs Suchard and Jutrzenka, but "the problem is we are too
small for huge companies and too big for small ones," explained Glowacki.
Grzegorz Dolkowski, president of sector competitor Jutrzenka, observed
that Nusscat is well organized and that under reasonable conditions could
be attractive, but now it can only be saved by boosting production,
keeping costs low, and intense marketing. (Puls Biznesu, pp.1,11)