Okocim is to produce more beer in spite of poor sales

Okocim brewery has announced it will spend zl. 300 million on modernization of its Brzesko plant. Previous plans for building a new plant have been abandoned. Instead, the supervisory board has approved a modernization plan to boost production-capacity at the Brzesko plant. In the past few years, Okocim's sales have slumped and two presidents have been dismissed. Okocim's major problem is not insufficient production-capacity, but poor sales. Its market share has fallen from over 8% in 1998 to 5.7% at the end of 1999. Although the recent advertising campaign and hot weather have helped Okocim regain its foothold in the market, it still has a long way to go to meet its target of a 10% market share. (Rzeczpospolita, page B3) T.J.