Okocim scolded by Tarnow court for violating good advertising standards

The local court in Tarnow decided that Okocim brewery must stop advertising their alcohol free products. It decided those ads caused a misunderstanding and violated good practices because they surreptitiously advertise normal beer. The court demand Okocim publish information in newspapers saying that the advertisements were against good practices and were misleading. "This decision of the court is a breakthrough as it will allow us to prosecute other alcohol companies," said the Office for Competition and Consumer Protection (UOKiK) spokesperson Iwona Zaczek. "We appealed and we have no doubts that we will win in the other court," said Okocim lawyer Ryszard Materny. A brewery spokesperson emphasized that their enterprise was not condemned for violation of the law, but violation of good practices." (Zycie, page 5) M.M.