Online ad market grows 7.7% y/y in Q3 - PwC
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Online advertising spending in Poland increased by 7.7 percent y/y in the first six months of 2017, reaching PLN 1.858 billion, according to a study conducted by PwC for industry association IAB Polska. The industries with the highest share in online advertising market were retail (18 percent), automotive (11 percent), telecoms (8 percent), finance (7 percent and foodstuffs (7 percent).
