Orkla Press goes high-tech and invests in largest Polish job internet site

Orkla Press is to be the strategic investor in the biggest Polish job search site JOBS.PL. In the deal 24.5% of JOBS.PL will change hands. The exact amount of money involved is being kept secret, however, this IT investment is the company's largest so far this year. According to the chairman of the Orkla board of directors Malgorzata Kowalska Orkla is planning further investment in thematic portals and specialist sites, including real estate and cars. Orkla Net, a newly established company, will be responsible for co-ordinating the firm's new internet investments and projects. Kowalska also said the enterprise will be a conglomerate that will invest in smaller internet companies. So far, no details concerning the schedule and magnitude of the planned venture have been announced. Orkla has been active in Poland since 1990 and its estimated share in the Polish daily press market is 21%. (Rzeczpospolita, page B4) J.K.