Orlen changes name

Polish Oil Company PKN Orlen will change its name to Orlen, a decision to made at the ordinary general meeting of the company's shareholders, scheduled for June 21. The proposed change aims to align with the adopted ORLEN 2030 Strategy for building a multi-energy concern and establishing the global brand ORLEN in foreign markets. The company's actions and future development plans necessitate a shift in brand perception, as it moves away from being solely focused on oil refining.

The new activities in renewable energy, electromobility, biogas, and biomethane align with the company's strategic growth directions. The rebranding aims to create a dynamic platform for the brand's expansion and enhance its value through brand unification and improving the customer experience.

Source: PAP