Over 60% of Poles shop online to cheer themselves up

2020 will be remembered as the time when most of our daily activities were transferred to the digital sphere. We changed work in the office into a home office, pilates classes for online training, and grocery shopping for online shopping. As the global online commerce market hits another record sales and the holiday shopping rush is just around the corner, PayPal presented the results of a study conducted in collaboration with SW Research. Conversations with over 1,000 Poles discover the surprising emotional aspects of online shopping after the outbreak of the Covid-19 pandemic.

For 57 percent of the surveyed Poles, shopping online has replaced going to shopping malls as a form of entertainment, and over 30 percent find waiting for delivery more exciting than just using the product you have purchased. In turn, 65 percent of respondents chose online shopping to stay safe during a pandemic.

"The Internet has never before played such a significant role in shaping the behavior of people around the world. We wanted to analyze the emerging consumer habits, especially how Polish and Polish women behave and react during the entire online shopping process. The results confirm that the whole concept of consumption has been redefined - the mere "buying" is no longer just a simple everyday activity, but it has become an experience because today consumers expect both an emotional experience when shopping, and a simple way to reach the destination,” Efi Dahan, CEO of PayPal in Central and Eastern Europe and Israel, said.

(WBJ)