Over 80% of travel searches last month were domestic: Google Poland
14:53
As many as 84 percent of travel searches in the Polish version of Google in the last month concerned destinations in Poland, the American tech giant has said.
Restrictions on foreign travel as well as fear for health make Poles look for holidays in the country this year, states the press release.
“Trend analysis in Google last month indicates that places close to nature, national parks and mountains are particularly popular among users looking for locations and attractions for the upcoming holidays (including searches: Tatra National Park, Białowieża Forest, Poleski National Park, Błędowska Desert, Turbacz). The decrease in the number of searches was recorded by popular destinations in previous years but related to more urban attractions (search terms: Energylandia, ZOO Wrocław, Czocha Castle, Kazimierz Dolny, Karpacz). Moreover, we are mainly looking for local destinations, usually within the province, in which we live, and at the same time often less popular and distant from the main tourist routes,” Google Poland informed.
Antoni Andruszkiewicz, industry manager at Google Poland was quoted as saying that “This trend is also reflected in the search for suitable accommodation for the holidays. Despite the fact that hotels are still the majority of Google search queries (84 percent in May 2020, compared to 87 percent in May 2019), this year we are seeing more interest in renting holiday (an increase from 13 percent to 16 percent year-on-year), while agritourism is definitely a visible growing trend this year. Search queries with this phrase have started to increase since the end of April, even by 45 percent.”
(ISBnews)
