Pamotex vows to capitalize on the vogue for eco-cloth in fashion designing

Pamotex vows to capitalize on the vogue for eco-cloth in fashion designing Textile company PZPB Pamotex S.A. of Pabianice, known for producing bedding material, plans to widen its production profile to include substantial cloth used for apparel. Pamotex aims to capitalize on the appetite for ecological cloth in most fashion designers' quarters. In order to reach the production target of one-third of all production to be cloth for garments, Pamotex has hired renowned fashion designer Bernard Ford Hanaoka to prepare a collection of clothes from cotton. According to company president Przemyslaw Wrobel, the campaign is aimed at changing the image of Pamotex. Wrobel however, agrees the strategy would be difficult to implement especially in finding new channels of distribution in a country where most of the textile business operates in the gray market. The company sells in Europe through distribution chains of Otto, Quelle, Neckermann and Ikea. Last year, Pamotex had a loss of zl. 5 million on revenues of zl. 108 million. (Rzeczpospolita, Sept. 23-24, page B3)