Pandemic shaping responsible attitudes among consumers

Accenture, together with FashionBiznes.pl and the Buy Responsibly Foundation, in the second jointly prepared report on the retail industry, checked how the pandemic influenced consumer attitudes and the purchasing process. The experts also analyzed whether Poles are ready for new purchasing models that respond to their growing requirements and needs. Consumers buy more consciously and reduce waste – over 70 percent of consumers buy products only when they need them, and 44 percent of people who resigned from previously planned purchases did so to reduce unnecessary consumption. Almost 70 percent of consumers indicated both the Internet and shopping malls as places where they made their purchases in the last three months.

Half of the respondents declared that they always or often read the composition and meaning of individual cosmetic ingredients, and 44 percent – the composition of clothes. It also turns out that Poles trust the declarations of companies with ecological properties of products – more than half of the respondents assess the environmental performance of a product based on its natural composition or ecological certificates. One-third believe in "on word" declarations - labeling a product with the word "eco".

"Many of us over the last six months have reevaluated their needs, which has obviously influenced our purchasing attitudes. Now is the time for brands that want to stay competitive to adapt their business models. Consumers are increasingly appreciating brand authenticity. They are sensitive to the quality of communication. They expect that the image created by companies will be consistent with their actions and they try to verify it. Poles also pay more and more attention to the issue of ecology and social responsibility, expect companies to be transparent in this area," Rafał Reif, Head of Fashion & Retail Poland, Accenture, said.

(WBJ)