Pay TV market in Poland to grow by 3% annually in 2022-2027

The value of the Polish pay TV market and the number of subscribers are expected to grow in the coming years. In Poland, pay TV market accounts for a relatively high percentage of GDP (about 0.25%) compared to other countries.

In 2022-2027, the market growth is seen at 3% on average annually, according to the Arthur D. Little report, prepared for the Polish Foundation for the Development of Electronic Communications PIKSEL. 

Pay-TV penetration in Poland stands at 88% and is one of the highest in Europe.