PGE to sell energy on Facebook

WSE-listed utility PGE announced that it will sell energy and heat to its users through Facebook. “PGE has launched a special digital tool for Facebook users.The chatbot's task is to quickly and efficiently identify the needs of current and potential PGE customers based on the responses they provide, and then provide them with a sales offer that suits them best,” PGE said in its statement. Based on the answers provided, the algorithm will make calculations and classify them accordingly. After a few seconds, a link will appear in the Messenger window for the sales offer that best meets the given criteria. "Social media, ie Facebook, Twitter or LinkedIn, have long ceased to be ‘toys’ in the hands of communication teams, but have become multi-functional tools to achieve business objectives. The chatbot is an innovative solution and that is why we have reached for it. respond to digital and social media trends. Our tool, equipped with a special algorithm, is the best example,” – said PGE CEO Henryk Baranowski.