Pharmaceuticals sales hit record in 2014

Poles spent PLN 27.3 billion on pharmaceuticals in 2014, an increase by PLN 3.3 billion year-on-year, Gazeta Wyborcza daily reported.

OTC pharmaceutical sales value accounted to around 40 percent of the total value and stood at PLN 11.4 billion. When it comes to per capita value, Poland ranked 6th in Europe.

What is more, advertising value was PLN 871 million, a growth by 9 percent y/y.