Business Paid
Pharmacy daughters build boutique wellness brand
03:28
A mother-and-daughter team from Lublin has quietly built one of Poland's most distinctive independent health brands without a conventional marketing budget or retail chain partnerships. Izabela Serwan, who has run a 14-pharmacist independent pharmacy in Lublin for three decades, and her daughter Anna Serwan-Ohryzko, a former pharmaceutical advertising account manager, launched Elementa Mundi — a line of herbal…
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