Plakanda's $100 million plans for outdoor advertising

Polish outdoor advertising company Plakanda plans to invest up to $100 million on the domestic market during the next 3 years. The firm, owned by Clear Channel Company, an American media concern, has been mentioned as one of the three main investors interested in the purchase of Poznan-based AMS, Poland's leading outdoor advertising agency. However, Plakanda does not have to take over AMS in order to strengthen its market position in a significant way, according to Kalina Janicka, the company's president. Moreover, she still considers the AMS share price too high. Plakanda has invested about $40 million in Poland thus far. Currently its group consists of six companies jointly owning approximately 19,000 billboards. Further investments are aimed at development of its existing network, quality improvement, and marketing campaigns. (Rzeczpospolita, p. B3) M. S.-C.