Poland in 23rd place globally for national brand value

The London consulting company Brand Finance has valued the national brand of Poland at over $650 billion (23rd place in the world and seventh among EU countries).

The ranking of national brands is prepared every year on the basis of several dozen variables originating, among others from the statements of the International Monetary Fund (IMF), the World Economic Forum in Davos and the fDi Intelligence service.

In this year's ranking of the most valuable national brands in the world the United States, valued at nearly $26 trillion, came out on top ahead of China ($12.8 trillion), Germany ($5.1 trillion), Great Britain ($3.7 trillion) and Japan ($3.6 trillion).

The top ten was completed by France, Canada, Italy, India and South Korea.