Poland ranked 23rd in the Nation Brands ranking

Poland was ranked 23rd in the world's most valuable national brands according to British consulting firm Brand Finance. Compared to last year’s ranking, Poland has dropped by two places despite the 11 percent increase in brand value to $571 billion. This is the tenth-best result in Europe. According to Brand Finance President David Haigh, the strength of Poland’s brand is linked to strong economic growth, investments in technology, and the creation of a friendly ecosystem for small and medium-sized enterprises. He added that “Poland needs to work on retaining talent, because further emigration can slow down the country's future.” “In addition, a dispute with the European Union on the rule of law has a negative impact on the perception of the country. As a result, indicators such as judicial independence and general openness have suffered, causing a decrease in the strength of the brand,” he added. In the non-financial aspects of the ranking, which took into account, the quality of life, security, image, quality of legislation, infrastructure, level of corruption, and judiciary - Poland was ranked 54th (down by four spots) and 23rd in Europe. The US was ranked the most valuable brand (worth $21.05 trillion), followed by China ($10.2 trillion), Germany ($4.02 trillion), Japan ($3.44 trillion), and the UK ($3.13 trillion).