Poland's TV advertising market divided by large firms

"In January Coca-Cola, Colgate-Palmolive and Henkel did not pay for even a minute of air time on TVP," reported market research firm AGB Polska. The three firms divided their advertisement budget between Polsat and several smaller TV stations. Procter & Gamble preferred public TV and spent some zl. 7.4 million there in January, compared to zl. 768,800 spent with Polsat. According to media house president Jakub Bierzynski large firms can negotiate better discounts this way. (Gazeta Wyborcza, page 31)