Poles are more and more willing to use meat substitutes
23:31
The popularity of meat substitutes in Poland may grow at the same pace as in countries that are trendsetters of new consumption patterns, analysts at International Food & Agri Hub BNP Paribas believe. At the request of the bank, the research company Mintel checked how the eating practices of Poles are changing. According to Mintel's data, in July 2020, the percentage of Poles who want to eliminate meat from their diet was 42 percent. Thus, it was higher than in Great Britain or Germany.
According to analysts from BNP Paribas, such declarations do not mean that meat consumption will decrease drastically overnight. However, they show society's openness to new nutritional concepts.
According to market analysts, three things are needed for meat substitutes to be a natural choice for consumers. The substitutes have to taste the same as the meat, they have to be similar in appearance and texture and finally, they have to cost about the same.
“There is not much talk about it in Poland, but meeting these three criteria is possible in a very short time. According to various estimates, the cost of producing substitutes that look and taste like meat will equal the cost of producing normal meat in just 3 to 5 years,” Magdalena Kowalewska, Food & Agri Sector Analyst at International Food & Agri Hub BNP Paribas, said.
