Poles are willing to pay more for a quality product - report

According to a study conducted by ASM - Center for Market Research and Analysis, as many as 88 percent of the Poles are willing to pay more for high-quality products. The quality of the goods is the most important criterion taken into account during shopping for 73 percent of respondents. For nearly 65 percent price is also important, while 40 percent pay attention to where the product was manufactured. Additionally, 90 percent of respondents will buy a domestic product if they can.