Poles drawn in by price above all else when spending money poll shows

Price is the most important factor for 88% of Poles when buying a product and 69% of them recognize quality as the second most important issue according to a poll conducted by Taylor Nelson Sofres. Packaging is only important for a minority of Poles (5%). The poll, which was conducted in May also revealed that 26% of Poles check if every day products are produced in Poland and 38% were concerned with the country of origin. Only 14% of Polish citizens were concerned about the ecological aspects of the product and 29% of them wanted to verify the claims of the advertisements for the product. Twenty-four percent check for the brand name, the most recognizable of which are Sony, Phillips, Polar, Panasonic and Bosch. (Prawo i Gospodarka, page 3) M.M.