Poles have become more mindful consumers

Soaring prices have changed Poles' approach to shopping and the way they make consumer decisions. They now compare offers from different stores more often, pay attention to product weights, switch to cheaper brands, and return items that turned out to be unsuitable purchases. Consumers admit that high inflation has also led them to choose products based on their utility and value for money, rather than chasing trends, according to a study by ING Bank Śląski, the Faculty of Psychology at the University of Warsaw, and the THINK! Society Knowledge Development Foundation.

As revealed in the study conducted in May, 60 percent of Poles are spending more money on shopping due to rising prices. Their expenses have increased on average by 57 percent. It's no wonder that consumer behavior is also changing.

“We dedicate more time to making consumer decisions, we make more conscious consumer choices, consider more alternatives, compare offers in different stores, read labels, which rarely happened before,” Dr. Katarzyna Sekścińska, the study's author and assistant professor at the Faculty of Psychology, University of Warsaw, mentioned.

(Newseria)