Poles may do without over 80% of available brands - Havas

Polish consumers would not feel harm if as many as 82 percent of currently available brands disappear from the market, Havas Group reported in its Meaning Brands 2019 research. This is an increase of 10 percent versus a year ago and the highest result in the history of research. Globally, the percentage rose by 3 points to 77 percent.

In Poland, the most meaningful brands are Google, Nivea, Allegro, YouTube and Rossmann, according to the research.