Poles more likely to drink wine during pandemic
14:49
According to the information from the Employers' Association of the Polish Wine Council (ZPPRW), the market of still wines increased quantitatively in 2020 by almost 8 percent, and by more than 10 percent in value (on an annual basis). This is favored by the culture of consuming wine – according to ZPPRW, we drink it more often during smaller meetings, for two or alone, with a meal, or as part of evening relaxation.
Consumption is also growing in the sparkling wine market. The sales volume of bubble wines increased by over 15 percent compared to 2019.
"This is evidence of a radical change in the consumption model of these drinks. Despite the limitations in the organization of large celebrations, we consumed more of them on a daily basis," Magdalena Zielińska, president of the ZPPRW, pointed out.
In addition to the segment of still and sparkling wines, producers of mulled wine also turn out to be winners during the pandemic. What is somewhat surprising, due to restrictions on the activity of ski slopes or the organization of Christmas markets, their consumption has successfully moved home.
The greatest visible change in the operation of companies in the wine industry is the immediate need to tune in to online contact with customers. A year ago, no one would have been tempted to do a remote wine tasting or to train the staff of specialty stores without a personal visit. Today it is the order of the day.
