Poles spend 4 hours each day on video content – PwC

The average Pole spends four hours daily watching video content online and on TV, according to a report published by the PwC consultancy. As many as 62 percent respondents watch content on mobile devices, while 45 percent watch it on TV sets. Furthermore, 36 percent of Poles binge watch shows online. People aged 18-35 prefer shorter movies (up to 10 minutes long), than the feature-length films. All that data correspondents with the recent global trends. “Nowadays thanks to digitization, the market is much broader than TV stations and movie studios. Besides the established players, new entities are gaining ground, as viewers are looking for content on various topics, besides news or sport events,” the report said. Despite, the increased consumption, as many as 43 percent respondents claim that the number of TV channels is too big compared to the spare time they have. Moreover, 38 percent of Poles spend up to PLN 50 monthly on video content, while some 40 percent earmark more than PLN 51 a month for that purpose. Only 22 percent of respondents don’t spend anything on video content.