Poles to smoke equivalent of 105,000 apartments per year

This year, Poles will spend about PLN 28 billion on tobacco products, which corresponds to a price of 105,000 flats, results from the HRE Investments announcement. According to company estimates, an average smoker getting rid of addiction could buy an extra room for the money saved. CBOS data presented in August 2019 show that 26 percent of adult Poles smoke cigarettes.

“Although this percentage has been decreasing in recent years (in 2008 almost every third adult citizen smoked), the revenues of tobacco concerns are still huge,” Bartosz Turek, HRE Investments chief analyst, assessed.

Nielsen's estimates cited by the wholesale & retail portal suggested that the tobacco market was worth PLN 23.7 billion in 2017. According to HRE Investments, this amount should be significantly higher in 2019 and could amount to about PLN 25 billion. To this should be added a shadow zone, whose scale according to various estimates ranges from 10 to 15 percent of the market. This means that Poles spend at least PLN 28 billion on various types of cigarettes.

(PAP)