Poles use ad blocking software the most

According to a report compiled by Onudience.com, Poles remain the nation with the most ad block plug-ins users. As many as 46 percent (8 percent y/y growth) Poles use such software, followed by Greeks (44 percent) and Norway (42 percent). On the other spectrum us Paraguay, with only 5 percent of internet users using ad blocking software, followed by Venezuela (10 percent). Overall, the value of blocked ads, globally, amounted to $42 billion, while the whole display advertising market is worth $100 billion. In Poland, due to ad block, some $409 million worth of ads were blocked, while the market is estimated to be worth $485 million.