Polish advertising market on upward trend

The internet advertising market in Poland is growing steadily and there is a positive outlook in the sector. This is according to the president of WP Group Jacek Świderski. In his opinion, the entire advertising market is on an upward trend, and the second quarter indications are already confirming the continuation of positive trends from the first three months of the year. The President reminded that in the first quarter of 2018 e-commerce was responsible for nearly 60 percent of revenues of the WP Group and it is difficult to compare these ratios in absolute numbers, but the dynamics of advertising revenue is - as stated - impressive. "The online advertising market, and all advertising, will be very good for everyone this year. Certainly, in the nearest period, or Q2 this year, we expect the positive trends from the first quarter to continue," added Świderski. In March this year, the WP Group predicted that the advertising market in Poland will grow by around 8-9 percent in 2018. The Wirtualna Polska Group is the owner of one of the two most popular internet portals in Poland – WP.pl. The company has been listed on the Warsaw Stock Exchange since May 2015.