The advertising market in Poland in '21 higher by 16.2%

The value of the advertising market in Poland in 2021 increased by 16.2 percent up to PLN 10.5 billion, Publicis Groupe Polska estimated. Television, internet, radio, outdoor advertising, and cinema saw double-digit gains in revenues. In 2022, Publicis expects the market to grow by 4.5-6.5 percent.

Last year's advertising spending was 7 percent higher than in 2019. In 2020, the market shrank by 7.9 percent in the wake of the pandemic.