Polish Brand24 to work for US First Lady

Polish internet monitoring company Brand24 will cooperate with the office of the US First Lady on a social campaign aimed at promoting education, wirtualnemedia.pl reported. Michelle Obama's campaign is targeted at youngsters aged between 14 and 19. The initiative is designed to inspire every student in America to take charge of their future by continuing their education past high school, whether in a professional training program, at a community college, or a four-year college or university. "We will help to follow the effects of the campaign, but we are also discussing alternative ways of carrying out the project, for instance online participation in conversations with people who take part in it," said Michał Sadowski, the co-founder and CEO of Brand24. He stressed that his company was approached by the First Lady's office who found it via Google.