Polish media and entertainment sector to reach PLN 45.3 bln in 2021 - PwC

The Polish media and entertainment market is expected to grow on average by 3.34 percent per annum and reach PLN 45.3 billion in 2021, according to a report by PwC consultancy. For the first time ever, the online ad market will surpass the TV market in terms of value this year. The online market is expected to reach $1.5 billion in 2021 from the $838 million in 2016, while the TV ad market is expected to grow to $932 million in 2021, from the last year’s $896 million figure (0.8 percent annual growth rate). The daily press ad market will contract by 6.8 percent annually to $346 million over the next four years from the 2016’ level of $377 million.