Polish textile and clothing industry building market advantage in CEE

The fashion sector is constantly developing and prospering better and better each year, as evidenced by the level of investment in machinery and equipment modernizing the industry. Currently, the development of the industry concerns both production, textiles, and the creative sector. Polish designers are breaking through to European and global markets, their products are present on luxury e-commerce platforms. Social media facilitates communication between designers, stylists, and photographers. Polish creative teams carry out campaigns for foreign fashion houses. Streetwear is developing. Avant-garde and conceptual projects, shown in renowned art galleries, are getting stronger.

The industry is developing at the same time as the fashion industry – in 2019, Poland was the 15th largest exporter of clothing and textiles in the world, and our market is considered one of the most attractive in Central and Eastern Europe in this respect. The revenues of the entire Polish fashion sector amount to PLN 70 billion.

Our market is slowly becoming attractive also for luxury foreign brands – since 2010, over seventy of them have appeared in Poland, which proves that world fashion houses are beginning to see us as recipients of their products. This is favored by the fact that the number of people with medium and high incomes in Poland is growing, i.e. potential consumers of luxury goods. However, not only this group supplies the clothing sector – Poles statistically spend 7 percent of their income on fashion shopping, which is an amount exceeding the average health expenditure.

(WBJ)